Friday, July 23, 2010

BrewDog releases 55% alcohol beer encased in road kill

I have to say, the little brewery over in Scotland has one hell of a marketing department. First they release the most alcoholic beer in Tactical Nuclear Penguin at 32%. Then some German brewery topped them so they released an even stronger beer, Sink the Bismark, at 41%. Now they went and did it again, creating a Belgian blonde beer topping off at 55% alcohol and selling for $765 per bottle. The best part of all is that the bottles are encased in the bodies of dead squirrels, weasels, and rabbits. For our PETA supporting readers out there, don't worry, they picked up the dead bodies after they had already been killed by those awful animal murdering motorized carriages.

You'd expect a lot from a bottle of beer costing $765. What you get is 55 percent alcohol — and served in a squirrel.
According to Scottish firm BrewDog, "The End of History" is the "strongest, most expensive and most shocking beer in the world."
Just 12 bottles were made and the company has already sold out. They will be shipped out to buyers in the United States, Canada, Italy, Denmark, Scotland and England next week.
The dead animals which were used to create the beers' unusual appearance were four squirrels, seven weasels and a hare. All were roadkill, James Watt, co-founder of BrewDog, told
The name of the blond Belgian ale is taken from the title of a book by philosopher Francis Fukuyama, "The End of History and the Last Man" which the company said had been chosen to imply "this is to beer what democracy is to history."
Watt said the beer should be treated with care when drinking.
"It tastes more like a whisky and you have got to handle it in that way as opposed to the way you would handle a normal beer," he told

Well, looks like I missed my chance at wasting 765 dollars. It just proves that there are bigger beers geeks out there than me. BrewDog makes some decent beer, when I can get my hands on some more I will do a proper review. I don't remember being blown away by what I had but hey, I give it to them for being the Howard Stern of breweries.

You may want to know how the hell does a beer reach those levels of alcohol. There is no yeast strain that can live in that type of environment so they have to be creative. Basically what they do is brew up a normal strong ale, then use a process somewhat like distillation. Since alcohol has a much lower freezing temperature than water does, the beer is frozen and the ice is taken out of the batch. They repeat the process over and over again until they have what they are looking for. The German's originally came up with the process, and you can read about it here.


  1. I love that they not only escalated it, but they did it in a way that's no longer just about alc. %